Simon Coveney TD Launches Irish Pet Advertising Advisory Group Minimum Standards

Minister of Agriculture, Food and the Marine, Simon Coveney TD launches Irish Pet Advertising Advisory Group (IPAAG) Minimum Standards for online classified advertising websites.

On 15th April 2015 leading Irish animal welfare organisations, representatives from the veterinary profession and websites advertising pets for sale launched the ground breaking and progressive IPAAG Minimum Standards at the Mansion House, Dublin. This major initiative will improve the welfare of the thousands of pets advertised online on a weekly basis.

IPAAG introduced a set of minimum standards for websites to ensure that the welfare of animals sold online is protected and that any illegal activity is identified and investigated. In addition to providing standards for the online advertising of animals for sale, IPAAG will also provide an opportunity for the buyer to be educated on what criteria to use to identify a responsible breeder. Online websites that comply with the standards will provide links to www.ipaag.ie,which will include information for the safe purchase of healthy dogs, cats, equines and exotic animals.

You can find out more about the work of the IPAAG at http://ipaag.ie